social media marketing

Social Media can be your best friend or your worst nightmare! Ever changing, evolving, and always growing. How do you create a comprehensive and cohesive strategy?
This session will break down the hype, simplify the web2.0 babble, and show you exactly how to use social media to build a list of rabid fans, create a huge groundswell, and position yourself as the obvious expert in your field or niche.

You will also learn how to locate and engage key influencers in the social media world to help spread the word for you.

If social media has been a source of helium in the business balloon the last few years, ROI has been the needle to burst the balloon. More than one social media discussion has been shut down with a, "yeah, but where's the ROI on it?" kind of question.

In this session, Bill Seaver discusses a proven method for measuring and tracking social media ROI so businesses can quantify their social media efforts, set measurable baselines, and validate whether it's worth doing (or not doing) anymore.

John Morgan teaches solo entrepreneurs and Fortune 500 CEO's how to marketing their business online. In this session John is going to share proven strategies to generate buzz about your website or blog. John will also reveal how to leverage your online community and how to make an extra $500 to $1,000 a month with your blog.