analytics

Why did Adobe pay $1.8 billion for Omniture? ...Because analytics are WORTH IT!

Come and learn how to do analytics right on a smaller scale:

What are the best measurement practices and analytics standards for your industry? What are your competitors measuring?

What are Key Performance Indicators (KPIs), and how are they best selected for your business? Which KPIs are misleading? How do you avoid designing your analytics for failure? What should your dashboard look like?

Redesigning a web site without data and testing is like cooking in the dark. Someone is probably going to end up burned, and it's likely to be you.

How do you keep the CEO from designing the site him or herself? How do you hold back the committee of people who want home page real estate for their pet projects? And if the answer is through analytics, how do you make good aesthetic decisions while paying attention to data?