01:00 pm

If social media has been a source of helium in the business balloon the last few years, ROI has been the needle to burst the balloon. More than one social media discussion has been shut down with a, "yeah, but where's the ROI on it?" kind of question.

In this session, Bill Seaver discusses a proven method for measuring and tracking social media ROI so businesses can quantify their social media efforts, set measurable baselines, and validate whether it's worth doing (or not doing) anymore.

We have an embarrassment of riches in Nashville where technology organizations are concerned. Between groups like the Nashville Technology Council and Digital Nashville, recurring social events like Geek Breakfast and the various mixers, annual events like BarCamp and PodCamp, and resources such as the new Entrepreneur Center, not to mention much, more more, a person new to Nashville could easily become overwhelmed trying to understand what's what and where to turn when.

Every project has a different set of requirements -- some relating to the scope, some relating to the audience, some relating to the capabilities of the administrator. How do you choose which language, platform or CMS to use to fit these requirements? Is it best to stick with what you're familiar with -- even if it's sometimes like fitting a square peg in a round hole?

Getting web usability right isn't easy. Until recently, user experience design and usability testing were shunned in lieu of shiny, exciting, sexy tactics. "If the technology will allow it, do it" was the mantra of the early web.

However, the study and design of usability in the physical world has been in practice for awhile. Long ago, product designers recognized the importance of designing for usability, and this practice has studied and talked about for decades.