WannaB's

Like it or not, your product choices say something about you. Mac users vs. PC users. Bud Light drinkers vs. Yazoo drinkers. Etc. The links you share can do the same - build an image, or tear one down. This session will explore the following:

• How to share links the right ways with the right audiences
• What types of links represent your brand positively
• How monitoring your traffic across URLs can help you discover what headlines work and what doesn't
• How to brand your links and why it's a good idea

Not only will we discuss why, we will present a case study with Raven Tools.

Adobe has just released it's latest version of the ColdFusion web application server. By far the most powerful and feature rich release to date, Adobe has continued the mantra of "Making the Hard Things Easy" by enhancing the platform for even greater integration. This session will show, with code examples, how a developer can simply interact with MS Office and OpenOffice documents, interact with MS Exchange and SharPoint, leverage the power of the Hibernate ORM, build and consume PDFs, and much more, all with just a few lines of script.

Wonder why the next version of Windows has more features and is faster than ever? How can the kernal be bigger AND faster? We will look at how this was done. This will be a deep dive into the internals of Windows, but you do not need to be a hardcore developer.

A brief overview of the importance of web security.

It's getting a lot easier to create web-based applications. Many of the frameworks that serve as a foundation for new projects contain security measures, but are you using them? What are the important things to check for? How do you balance the time it takes to make sure an application is really secure and the project's budget?

This talk will go over application-layer security. Briefly:

• XSS: Cross-site scripting - what is it, and why is it important?

If social media has been a source of helium in the business balloon the last few years, ROI has been the needle to burst the balloon. More than one social media discussion has been shut down with a, "yeah, but where's the ROI on it?" kind of question.

In this session, Bill Seaver discusses a proven method for measuring and tracking social media ROI so businesses can quantify their social media efforts, set measurable baselines, and validate whether it's worth doing (or not doing) anymore.

For quite a few summers, I've taught kids ages 11-14 an Introduction to Programming Course held at the Young Scholars Institute. The kids start not knowing anything and after 5 days they have written full games using Java and Processing.org. I will do an overview of how and what I teach them, their learning process and how to keep them interested, and what I've discovered through the years.

All too often, companies try to be "everything" to "everybody" and don't know a darn thing about what their customers want, what they do, or what keeps them up at night.

This session will provide basic product management methodology concepts to the small, medium or large business (or those wanting to be a small, medium or large business). We will talk about the 80/20 rule and the concept of 'FIRING' (yes you heard it here) your customers.

Time permitting, we will cure world hunger and invent a vaccine to prevent H1N1.

It does not matter if you are a startup, SMB, enterprise or government business the idea of 1) plugging every computer into a connector in the wall and 2) having software applications and data available to the entire organization has to make you grin.

It has the potential to make your jaw drop open if you are a CEO or CFO. It will lower your costs, create higher user adoption and generate long-term efficiencies.

In this community based session, Bryan will speak to:

• Where the cloud based platforms and applications are today – local, global, hiccups and successes

Over the last year, I decided that my long-term life goal was to be a teacher. To get all touchy-feely on you: I wanted to elevate our sagging education system and help engage young people to be lifelong learners.

The only snag: teachers are underpaid. Oh, and I don't really like babysitting other people's kids.

As web development grows more complex, Application Architecture and User Experience Design have become even more important. So, what are the real-life lessons you need to master these skills? In this session Ben will explore what’s uniquely challenging about building internet applications, how to feel your way through the development process, and how a few golden rules can make or break your design.