| (11) 2:15-2:40 | SEO Site Clinic | This interactive session examines websites live to provide general feedback about improving them to gain more traffic from search engines. Bring your website! Sites are presented, praised and critiqued on SEO effectiveness. |
| (12) 2:45-3:10 | Mass Market Media: Going Beyond A Web Site | How a media outlet needs to look at building blogs, Twitter accounts and other social applications, getting them updated in a timely fashion by others, and drawing readers while representing the outlet in a non-embarrassing way. |
| (13) 3:15-3:40 | Web Optimization Through A/B Testing | Does the HiPPO (Highest Paid Person's Opinion) make all the business decisions on "gut" feel? If so, you should attack the HiPPO with numbers and analytics! Get a primer on how to optimize your online business through A/B Testing. |